Creation of Mega Brand
We have many tools in SFE to make a Brand big in pharmaceuticals' . We have customer-centric approach like customer coverage as per the potential of the business, along with “know your customer”. We have the right incentives and appraisals. Aligning your front-line territories employees’ , as per best reach to your customers. The next big thing is the brand-level plan and execution. Brand coverage, Brand priority sequence, and Brand Exposure time to create the mega-brand. Brand Coverage. Requirements- reporting of each customer call with brand details. It is good if reporting is done through an online reporting app, it is preferable, that product detailing is done with the digital tools available in reporting platforms. What is Brand coverage – We calculate customer coverage, and we can calculate Brand coverage as per set parameters. Most of the pharmaceutical companies have multi-speciality portfolios. They lose concentration over creating mega brands. They need to ...